‐Tregoe, LexisNexis, and Microsoft. Findings – Arts training increases sensitivity to audiences, and improves facility with aesthetic … the arts advantage. Originality/value – By detailing qualities uniquely developed by artists and demonstrating how their …

the experiential techniques and approaches common to the arts and performing arts. Design/methodology/approach – This … collaborative group alignment using a creative, performing arts‐based approach was critical to the project's success. These … experiential principles of the performing arts. This approach, with individual motivations and behavior at the core, can be …

commoditization of communications carriage. …

the performing arts. While similarities between these segments exist, important distinctions are also apparent. Design …/methodology/approach – The authors surveyed 347 performing arts patrons using a structured questionnaire. Their responses along 28 proposed … attendance of performing arts events: personal; promotional; product; distribution; economic; and social motivators. The authors …