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The effects of possession- and social inclusion-defined materialism on consumer behavior toward economical versus luxury product categories, goods versus services product types, an...
Lim, Weng Marc; Phang, Cynthia Su Chen; Ling, Lim Ai - In: Journal of retailing and consumer services 56 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012389992
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Home sharing in marketing and tourism at a tipping point : what do we know, how do we know, and where should we be heading?
Lim, Weng Marc; Yap, Sheau-Fen; Makkar, Marian - In: Journal of business research : JBR 122 (2021), pp. 534-566
Persistent link: https://www.econbiz.de/10012420446
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How to conduct a bibliometric analysis : an overview and guidelines
Donthu, Naveen; Kumar, Satish; Mukherjee, Debmalya; … - In: Journal of business research : JBR 133 (2021), pp. 285-296
Persistent link: https://www.econbiz.de/10012590244
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Research constituents, intellectual structure, and collaboration patterns in journal of international marketing : an analytical retrospective
Donthu, Naveen; Kumar, Satish; Pandey, Nitesh; Lim, … - In: Journal of international marketing 29 (2021) 2, pp. 1-25
Persistent link: https://www.econbiz.de/10012521214
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Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix
Lim, Weng Marc; Teck Weng Jee; De Run, Ernest Cyril - In: Journal of strategic marketing 28 (2020) 3, pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
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Ambience and social interaction effects on customer patronage of traditional coffeehouses : insights from kopitiams
Lim, Weng Marc; Teck Weng Jee; Kar Seng Loh; Chai, Elena - In: Journal of hospitality marketing & management 29 (2020) 2, pp. 182-201
Persistent link: https://www.econbiz.de/10012256128
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It is not about what you read, but how you read it : the effects of sequencing rational and emotional messages on corporate and product brand attitudes
Lim, Weng Marc; Teh, Pei-Lee; Ahmed, Pervaiz K. - In: Journal of strategic marketing 26 (2018) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10011903318
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Data and resource maximization in business-to-business marketing experiments : methodological insights from data partitioning
Lim, Weng Marc; Ahmed, Pervaiz K.; Ali, M. Yunus - In: Industrial marketing management : the international … 76 (2019), pp. 136-143
Persistent link: https://www.econbiz.de/10011990747
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Going keyless for a seamless experience : insights from a unified hotel access control system
Lim, Weng Marc; Teh, Pei-Lee; Ahmed, Pervaiz K.; … - In: International journal of hospitality management 75 (2018), pp. 105-115
Persistent link: https://www.econbiz.de/10011944969
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It’s time to celebrate : how can restaurateurs make special occasions even better?
Lim, Weng Marc - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 573-600
Persistent link: https://www.econbiz.de/10011349963