Narrow search
Showing 1 - 10 of 12
Cover Image
The power of qualitative research in the era of social media
Branthwaite, Alan; Patterson, Simon - In: Qualitative market research : an international journal 14 (2011) 4, pp. 430-440
Persistent link: https://www.econbiz.de/10009380572
Cover Image
In search of excellence : the influence of Peter Cooper on qualitative research
Branthwaite, Alan; Patterson, Simon - In: International journal of market research : JMRS ; the … 54 (2012) 5, pp. 635-658
Persistent link: https://www.econbiz.de/10009659754
Cover Image
The power of qualitative research in the era of social media
Branthwaite, Alan; Patterson, Simon - In: Qualitative market research : an international journal 14 (2011) 4, pp. 430-440
Persistent link: https://www.econbiz.de/10009853887
Cover Image
The influence of Bill Schlackman on qualitative research
Patterson, Simon; Malpass, Francesca - In: International journal of market research : JMRS ; the … 57 (2015) 5, pp. 677-700
Persistent link: https://www.econbiz.de/10011494702
Cover Image
Integration of consumer and management in NPD
Burton, Andrew; Patterson, Simon - In: Journal of the Market Research Society : JMRS 41 (1999) 1, pp. 61-74
Persistent link: https://www.econbiz.de/10006699810
Cover Image
COVER STORY - The Trickster: Myth and magic in great ads - Is there a magic ingredient that could benefit every ad? Yes, and it's been around since antiquity -- But it's hard to pi...
Cooper, Peter; Patterson, Simon - In: ADMAP : for decisionmakers in advertising, marketing, … 36 (2001) 4, pp. 29-33
Persistent link: https://www.econbiz.de/10006774620
Cover Image
Nothing new under the sun?
Pincott, Gordon; Branthwaite, Alan - 2009
Persistent link: https://www.econbiz.de/10003794913
Cover Image
Value for money of qualitative research
Cooper, Peter; Branthwaite, Alan - In: Esomar congress (1978), pp. 45-66
Persistent link: https://www.econbiz.de/10003518618
Cover Image
NEUROSCIENCE - Imagery and advertising - Ads aren't all words: Images are just as important. But research methods focus on the words. Here's how to research the imagery.
Branthwaite, Alan - In: ADMAP : for decisionmakers in advertising, marketing, … 41 (2006) 3, pp. 40-43
Persistent link: https://www.econbiz.de/10006747495
Cover Image
Capturing the complexity of advertising perceptions
Branthwaite, Alan; Swindells, Alan - In: Marketing and research today : the journal of the … 25 (1997) 2, pp. 86-95
Persistent link: https://www.econbiz.de/10006396283