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Business under crisis : digital transformation of learning and development

Walvadkar, Janhavee Ravindra; Kaufmann, Hans Rüdiger - 2022

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Perception of luxury : idiosyncratic Russian consumer culture and identity

Kaufmann, Hans Rüdiger; Vrontis, Demetris; Manakova, Yulia - In: European journal of cross-cultural competence and management 2 (2011/12) 3/4, pp. 209-235

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Internationalization, market forces and domestic sectoral institutionalization

Altintas, Murat Hakan; Vrontis, Demetris; Kaufmann, … - In: European business review : EBR ; the official journal … 23 (2011) 2, pp. 215-235

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Exploring the power of electronic word-of-mouth in the services industry

Loureiro, Sandra Maria Correia (ed.); … - 2020

"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

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for-Benefit Company (fBComp) : an innovative social-business model : the Italian case

Czinkota, Michael R.; Kaufmann, Hans Rüdiger; Basile, … - In: Journal of business research : JBR 119 (2020), pp. 377-387

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Special issue: economic complex turbulence requires self-adaptation and a collaborative spirit

Kaufmann, Hans Rüdiger (ed.) - 2016

Persistent link: https://www.econbiz.de/10011572993

The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia

Benmiled-Cherif, Héla; Kaufmann, Hans Rüdiger; … - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 285-299

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Exploring behavioural branding, brand love and brand co-creation

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Acquisition effects in private banking : avoiding client losses

Finken, Stefan K.; Kaufmann, Hans Rüdiger; Bown, … - In: Journal for global business advancement : JGBA 9 (2016) 2, pp. 112-130

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Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands

Kaufmann, Hans Rüdiger; Petrovici, Dan Alex; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5735-5747

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