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Functional neuroimaging applic...
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Neuromarketing
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Raab, Gerhard
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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1
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1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
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SpringerLink / Bücher
18
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of consumer behaviour : an international research review
14
Springer eBook Collection
13
Journal of business research : JBR
11
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
SFB 649 Discussion Paper
9
Journal of Consumer Marketing
8
Psychology & marketing
8
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Journal of retailing and consumer services
7
Journal of advertising research
6
Journal of consumer behaviour
6
SFB 649 discussion paper
6
SFB 649 Discussion Papers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Biometrics and neuroscience research in business and management : advances and applications
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of Product & Brand Management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of economic psychology : research in economic psychology and behavioral economics
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing research : JMR
4
MPRA Paper
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
Organizational research methods : ORM
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Marketing letters : a journal of research in marketing
3
Marketing theory
3
NeuroPsychoEconomics
3
Psychometrika
3
Redmarka : revista de marketing aplicado
3
Research
3
The journal of brand management : an international journal
3
The journal of product & brand management
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
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ECONIS (ZBW)
550
RePEc
48
USB Cologne (EcoSocSci)
28
EconStor
22
Other ZBW resources
18
BASE
3
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1
Functional neuroimaging applications in marketing : some methodological and statistical considerations
Mostafa, Mohamed M.
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 343-372
Persistent link: https://www.econbiz.de/10010430677
Saved in:
2
Contributions of functional magnetic resonance imaging in market research : obstacles and perspectives
Vujičić, Maja
;
Grbac, Bruno
;
Mozetič, Vladimir
- In:
Market : review for marketing theory and practice
33
(
2021
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10012819207
Saved in:
3
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
4
Neuromarketing
and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima
;
Medeiros, Janine Fleith de
; …
- In:
International journal of business and globalisation : IJBG
17
(
2016
)
3
,
pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
Saved in:
5
Neural imprints of national brands versus own-label brands
Santos, Jose Paulo Marques dos
;
Martins, Marisa
; …
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 184-195
Persistent link: https://www.econbiz.de/10011524081
Saved in:
6
Point/counterpoint introdruction : two views of organizational neuroscience
Spector, Paul E.
- In:
Journal of organizational behavior : OB ; the internat. …
35
(
2014
)
7
,
pp. 897
Persistent link: https://www.econbiz.de/10010461466
Saved in:
7
The contributions of
neuromarketing
in marketing research
Hammou, Khalid Ait
;
Galib, Md Hasan
;
Melloul, Jihane
- In:
Journal of management research
5
(
2013
)
4
,
pp. 20-33
Persistent link: https://www.econbiz.de/10010206092
Saved in:
8
Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an
fMRI
study)
Jai, Tun-Min
;
Fang, Dan
;
Bao, Forrest S.
;
James, Russell N.
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 66-79
Persistent link: https://www.econbiz.de/10012502847
Saved in:
9
Modern transformations of economics : neuroeconmics
Mkrtchyan, Tatevik
- In:
Theory, methodology, practice
12
(
2016
)
2
,
pp. 15-24
Persistent link: https://www.econbiz.de/10011675627
Saved in:
10
Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
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