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The changing importance of affective trust and cognitive trust across he relationship lifecycle : a study of business-to-business relationships
Dowell, David; Morrison, Mark D.; Heffernan, Troy - In: Industrial marketing management : the international … 44 (2015), pp. 119-130
Persistent link: https://www.econbiz.de/10010481957
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Trust formation at the growth stage of a business-to-business relationship : a qualitative investigation
Dowell, David; Heffernan, Troy; Morrison, Mark D. - In: Qualitative market research : an international journal 16 (2013) 4, pp. 436-451
Persistent link: https://www.econbiz.de/10010127847
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Trust formation at the growth stage of a business-to-business relationship : a qualitative investigation
Dowell, David; Heffernan, Troy; Morrison, Mark - In: Qualitative market research : an international journal 16 (2013) 4, pp. 436-451
Persistent link: https://www.econbiz.de/10010184190
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Doing more with less : understanding the contributions of regional art gallery members through marketing segmentation
Kleinschafer, Jodie; Dowell, David; Morrison, Mark D. - In: Arts marketing : an international journal ; AM 1 (2011) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10009301251
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Doing more with less : understanding the contributions of regional art gallery members through marketing segmentation
Kleinschafer, Jodie; Dowell, David; Morrison, Mark - In: Arts marketing : an international journal ; AM 1 (2011) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10009959014
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The importance of the service encounter in influencing identity salience and volunteering behavior in the cultural sector
Kleinschafer, Jodie; Morrison, Mark D.; Dowell, David - In: International review on public and non-profit marketing 15 (2018) 4, pp. 455-474
Persistent link: https://www.econbiz.de/10011956158
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Modeling the constructs contributing to the effectiveness of marketing lecturers
Sweeney, Arthur D. P.; Morrison, Mark D.; Jarratt, Denise; … - In: Journal of marketing education : JME 31 (2009) 3, pp. 190-202
Persistent link: https://www.econbiz.de/10003910585
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Learning Styles of On-Campus and Off-Campus Marketing Students: The Challenge for Marketing Educators
Morrison, Mark; Sweeney, Arthur; Heffernan, Troy - In: Journal of marketing education : JME 25 (2003) 3, pp. 208-217
Persistent link: https://www.econbiz.de/10006251266
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Karns's Learning Styles and Learning Effectiveness: A Rejoinder
Morrison, Mark; Sweeney, Arthur; Heffernan, Troy - In: Journal of marketing education : JME 28 (2006) 1, pp. 64-68
Persistent link: https://www.econbiz.de/10006228802
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Workbook Navigieren : Trends erkennen. Neu entscheiden.
Mock, David B.; Mock, David; Morrison, Mark; … - 2016
Persistent link: https://www.econbiz.de/10011945936