"Often, "Customer First", or even "Customer as the Sole Purpose", has been touted as the golden principle to conduct business in our commercial world. But to a lot of people, practising it is not as simple as it sounds. People interpret the principle in their own ways and adopt different...

When retail was king -- Then along came the internet -- The quantum consumer revolution -- Cost--give me a steal -- Convenience--make it easy for me -- Category expert--show me what you know -- Customization--that made-for-me feeling -- Curation--that chosen-for-me feeling -- Community--make me...