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Online marketing communications and childhood's intention to consume unhealthy food
Thaichon, Paramaporn; Quach, Sara - In: Australasian marketing journal 24 (2016) 1, pp. 79-86
Persistent link: https://www.econbiz.de/10011484683
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The role of demographic factors in consumer perception of value from brand communication on facebook
Klepek, Martin - In: Central European business review : CEBR 9 (2020) 3, pp. 56-73
Persistent link: https://www.econbiz.de/10012295085
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How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na; Reynolds, Dennis; Sun, Bixuan - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
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Analyzing media types and content orientations in Facebook for global brands
Kim, Dae-Hee; Spiller, Lisa D.; Hettche, Matt - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 4-30
Persistent link: https://www.econbiz.de/10011297941
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Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal; Milne, George R.; Brown, Brian P. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
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Evaluating Facebook brand content popularity for service versus goods offerings
Swani, Kunal; Milne, George R. - In: Journal of business research : JBR 79 (2017), pp. 123-133
Persistent link: https://www.econbiz.de/10011745171
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What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal; Milne, George R.; Brown, Brian P.; Assaf, … - In: Industrial marketing management : the international … 62 (2017), pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
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Brand communities, fans or publics? How social media interests and brand management practices define the rules of engagement
Miliopoulou, Georgia-Zozeta - In: European Journal of Marketing 55 (2021) 12, pp. 3129-3161
Purpose This paper aims to examine brand-generated communities from the community managers’ point of view and investigate how social media influences managerial perceptions, attitudes and practises around brand communities. Design/methodology/approach The literature review examines the most...
Persistent link: https://www.econbiz.de/10014724278
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How to make your Facebook posts attractive
Su, Na; Reynolds, Dennis; Sun, Bixuan - In: International Journal of Contemporary Hospitality Management 27 (2015) 8, pp. 1772-1790
and interaction on Facebook. Design/methodology/approach – In the case of the Super 8 Hotels Facebook fan page, 14 …’s Facebook page. The posts that include award and discount information, expressed in a humorous way or end with requests to like … implementable communication tactics to increase their appeal to consumers on Facebook. Originality/value – The study represents a …
Persistent link: https://www.econbiz.de/10014764405
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The characteristics and business impact of children's electronic word of mouth in marketing communications
Bao, Tong; Chang, Tung-lung Steven; Kim, Alex Jiyoung; … - In: International journal of advertising : the review of … 38 (2019) 5, pp. 731-759
Persistent link: https://www.econbiz.de/10012200315