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Understanding brand potential
Wacker, Watts - In: Financial Times handbook of management, (pp. 444-447). 2001
Persistent link: https://www.econbiz.de/10002988410
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Understanding brand potential
Wacker, Watts - In: Financial times handbook of management, (pp. 362-365). 2004
Persistent link: https://www.econbiz.de/10002755868
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What's your story? : storytelling to move markets, audiences, people, and brands
Mathews, Ryan; Wacker, Watts - 2007
Persistent link: https://www.econbiz.de/10004265046
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The visionary's handbook : nine paradoxes that will shape the future of your business
Wacker, Watts; Taylor, Jim; Means, Howard B. - 2000 - 1. ed.
Persistent link: https://www.econbiz.de/10004551431
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Futopia : ... oder das Globalisierungsparadies ; die Welt in 500 Tagen, Wochen, Monaten, Jahren
Wacker, Watts; Taylor, Jim; Means, Howard B. - 1997
Persistent link: https://www.econbiz.de/10004367215
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The deviant's advantage : how fringe ideas create mass markets
Mathews, Ryan; Wacker, Watts - 2002 - 1. ed.
Persistent link: https://www.econbiz.de/10004732021
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Bunte Hunde : mit abseitigen Ideen zum Erfolg
Mathews, Ryan; Wacker, Watts - 2003 - Dt. Erstausg.
Persistent link: https://www.econbiz.de/10004782447
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Cultural Schizophrenia: Profiting from Our Own Inconsistencies
Wacker, Watts - In: Planning review : a publ. of The Planning Forum, The … 27 (1999) 4-5, pp. 11-16
Persistent link: https://www.econbiz.de/10006625531
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Individualism Reconsidered - Membership has its privileges. More to the point, tribal membership is the key to understanding today's customers.
Taylor, Jim; Wacker, Watts - In: Across the board 34 (1997) 6, pp. 16-21
Persistent link: https://www.econbiz.de/10006703173
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Changing Demands
Wacker, Watts - In: Journal of advertising research 36 (1996) 1, pp. 31-34
Persistent link: https://www.econbiz.de/10006529287