Narrow search
Showing 1 - 10 of 106,171
Cover Image
Malaysian children’s attitudes towards television advertising
Hasmini A. Ghani, Noor; Zain, Osman M. - In: Young Consumers 5 (2004) 3, pp. 41-51
Explores the attitudes of children in Malaysia’s competitive children’s market towards TV advertising, and how this …
Persistent link: https://www.econbiz.de/10015044066
Cover Image
Effects of social variables on urban children's consumption attitude and behavior intentions
Abdul Rahman, Mohd K.; Abdul Rashid, Zabid; Othman, Nor; … - In: Journal of Consumer Marketing 25 (2008) 1, pp. 7-15
different cities in Malaysia. Samples were selected using purposive sampling. Findings – Findings indicated that age and city of …/implications – This study has looked at consumer behavior of the younger members of Malaysia households whereby only Malaysian children … Malaysia. Originality/value – This research provides meaningful information on children consumption attitude and behavior …
Persistent link: https://www.econbiz.de/10014848635
Cover Image
Influences on consumer socialisation
Neeley, Sabrina - In: Young Consumers 6 (2005) 2, pp. 63-69
Describes research on the processes and outcomes of consumer socialisation; it investigates the importance of the family as the main socialisation agent for young children. Shows how parents influence child behaviour directly through instruction in consumer skills, indirectly as models of...
Persistent link: https://www.econbiz.de/10015044090
Cover Image
An ethnography of the transfer of food learning within the family
Ayadi, Kafia; Bree, Joël - In: Young Consumers 11 (2010) 1, pp. 67-76
different socialization factors, children will discover new food products or food practices and will be able to bring them to … reverse socialization aspect. Limits and research perspectives are discussed after the presentation of the results …
Persistent link: https://www.econbiz.de/10015044242
Cover Image
Obstacles to children developing as mature persons
O'Boyle, Edward J. - In: International Journal of Social Economics 36 (2009) May, pp. 642-651
Purpose – The purpose of this paper is to focus on obstacles to the development of children into mature, responsible persons whether those children are classified as poor or not. Design/methodology/approach – The paper concentrates on four obstacles: home, health, school, and neighborhood....
Persistent link: https://www.econbiz.de/10004993596
Cover Image
Major influence factors in children's consumer socialization
Dotson, Michael J.; Hyatt, Eva M. - In: Journal of Consumer Marketing 22 (2005) 1, pp. 35-42
identification with brand names in the usa along with an updated overview of the major findings in the consumer socialization … literature, and to then provide an empirical explanation of how the consumer socialization process works with today's children … designed to measure young people's attitudes toward, and interaction with, the various consumer socialization agents and …
Persistent link: https://www.econbiz.de/10014848438
Cover Image
Obstacles to children developing as mature persons
O'Boyle, Edward J. - In: International Journal of Social Economics 36 (2009) 6, pp. 642-651
Purpose – The purpose of this paper is to focus on obstacles to the development of children into mature, responsible persons whether those children are classified as poor or not. Design/methodology/approach – The paper concentrates on four obstacles: home, health, school, and neighborhood....
Persistent link: https://www.econbiz.de/10014805538
Cover Image
Exploring children's perceptions of material possessions: a drawing study
Chan, Kara - In: Qualitative Market Research: An International Journal 9 (2006) 4, pp. 352-366
, personality association and social meaning. It was contradictory to John's model of consumer socialization that young children …
Persistent link: https://www.econbiz.de/10014987143
Cover Image
Children's buying behaviour in China
Fan, Ying; Li, Yixuan - In: Marketing Intelligence & Planning 28 (2010) 2, pp. 170-187
television commercials as an important information source for new products. However, they place greater level of trust in …
Persistent link: https://www.econbiz.de/10014946201
Cover Image
How family structure affects parent ‐ child communication about consumption
Geuens, Maggie; De Pelsmacker, Patrick; Mast, Gitte - In: Young Consumers 4 (2003) 2, pp. 57-62
Begins by defining consumer socialisation as the process by which young people learn to function in the marketplace; this is a key concept in studying children’s consumer behaviour and decision making. Outlines the ways that parents influence this process; they are role models, and communicate...
Persistent link: https://www.econbiz.de/10015044024