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A global culture of cool? : Generation Y and their perception of coolness

Ferguson, Shelagh - In: Young consumers : insight and ideas for responsible … 12 (2011) 3, pp. 265-275

Persistent link: https://www.econbiz.de/10009349754

“I just don’t feel like myself anymore” : putting the patient’s voice into integrated care

Ferguson, Shelagh - In: European Journal of Marketing 52 (2018) 11, pp. 2207-2213

Purpose: This paper aims to elucidate health-related transformations experienced by an individual. Building from personal experience offers an understanding of the relational dynamics at play within health transformations, which makes a contribution to realising and facilitating the agency of...

Persistent link: https://www.econbiz.de/10012067999

The brand personality of rocks : a critical evaluation of a brand personality scale

Avis, Mark; Forbes, Sarah; Ferguson, Shelagh - In: Marketing theory 14 (2014) 4, pp. 451-475

Persistent link: https://www.econbiz.de/10011346935

Do brands lack personality?

Romaniuk, Jenni; Ehrenberg, Andrew - In: Marketing theory 12 (2012) 3, pp. 333-339

Persistent link: https://www.econbiz.de/10009658891

Brand relationship and personality theory : metaphor or consumer perceptual reality?

Avis, Mark; Aitken, Robert; Ferguson, Shelagh - In: Marketing theory 12 (2012) 3, pp. 311-331

Persistent link: https://www.econbiz.de/10009658901

Understanding value from arts sponsorship : a social exchange theory perspective

Tyrie, Anna; Ferguson, Shelagh - In: Arts marketing : an international journal ; AM 3 (2013) 2, pp. 131-153

Persistent link: https://www.econbiz.de/10010233204

Adapting ethnography : an example of emerging relationships, building turst, and exploring complex consumer landscapes

Edirisingha, Prabash; Aitken, Robert; Ferguson, Shelagh - 2014

Persistent link: https://www.econbiz.de/10010475607

From "me" to "we" : negotiating new family identity through meal consumption in Asian cultures

Edirisingha, Prabash Aminda; Ferguson, Shelagh; Aitken, Rob - In: Qualitative market research : an international journal 18 (2015) 4, pp. 477-496

Persistent link: https://www.econbiz.de/10011497260

Complex contradictions in a contemporary idealised feminine body project

Ferguson, Shelagh; Brace-Govan, Jan; Welsh, Bridget - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 3/4, pp. 188-215

Persistent link: https://www.econbiz.de/10012515239

Setting up home : the role of domestic materiality in extended family identity formation

Edirisingha, Prabash; Aitken, Robert; Ferguson, Shelagh - In: Journal of business research : JBR 147 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013271455