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Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
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A model of customer-based brand equity : evidence from the banking service in Iran
Hosseini, Mirza Hassan; Saravi-Moghadam, Nahid - In: International journal of productivity and quality … 21 (2017) 1, pp. 23-44
Persistent link: https://www.econbiz.de/10011748580
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Customer-based brand equity and firms' performance in the telecom industry
Buzdar, Muhammad Farooq; Janjua, Saquib Yusaf; … - In: International journal of services and operations management 25 (2016) 3, pp. 334-346
Persistent link: https://www.econbiz.de/10011636519
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Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural apporach
Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Market : review for marketing theory and practice 28 (2016) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
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Perceived guest house brand value : the influence of web interactivity on brand image and brand awareness
Matikiti-Manyevere, Rosemary; Roberts-Lombard, Mornay; … - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 250-277
Persistent link: https://www.econbiz.de/10012423611
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Analysing brand awareness as a driver for determining brand value : a study in telecommunications service marketing
Rajagopal, Ananya - In: International journal of services and operations … 37 (2020) 2, pp. 241-263
Persistent link: https://www.econbiz.de/10012521923
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The effects of rebranding on customer-based brand equity
Blazquez Cano, Marta; Mattich, Kurt; Henninger, Claudia E. - In: International journal of business and globalisation : IJBG 22 (2019) 1, pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
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Model of brand salience of consumer skincare soap products
Menon, Balakrishnan - In: Metamorphosis : a journal of management research 18 (2019) 2, pp. 130-141
Persistent link: https://www.econbiz.de/10013384354
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Investigating the linkage between relationship quality dimensions, brand awareness, and brand image : an emerging African market perspective
Ledikwe, A.; Roberts-Lombard, M. - In: African journal of business and economic research : AJBER 17 (2022) 2, pp. 247-273
Persistent link: https://www.econbiz.de/10014326963
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Factors influencing customer satisfaction towards beauty product in Kathmandu
Pokhrel, Lelina - In: Nepalese journal of finance : a publication of Uniglobe … 7 (2020) 3, pp. 91-101
Persistent link: https://www.econbiz.de/10014494259