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Supplier representative activities and customer perceived value in complex industrial solutions

Prior, Daniel D. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1192-1201

Persistent link: https://www.econbiz.de/10010227781

Three strategies for customer value assessment in business markets

Keränen, Joona; Jalkala, Anne - In: Management decision : MD 52 (2014) 1, pp. 79-100

Purpose: The strategies to assess potential and realized customer value have received surprisingly little attention in management literature. The purpose of this paper is to examine potential customer value assessment strategies for business-to-business (B2B) firms and their special...

Persistent link: https://www.econbiz.de/10010259548

The role of learning in value co-creation in new technological B2B services

Komulainen, Hanna - In: The journal of business & industrial marketing 29 (2014) 3, pp. 238-252

Persistent link: https://www.econbiz.de/10010345207

Theory and practice of value co-creation in B2B systems

Kohtamäki, Marko; Rajala, Risto - In: Industrial marketing management : the international … 56 (2016), pp. 4-13

Persistent link: https://www.econbiz.de/10011531217

Perceived value in B2B and B2C : a comparative approach and cross-fertilization

Mencarelli, Rémi; Rivière, Arnaud - In: Marketing theory 15 (2015) 2, pp. 201-220

Persistent link: https://www.econbiz.de/10011494597

How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China

He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706

Persistent link: https://www.econbiz.de/10013168453

Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider

Li, Shuyang; Peng, Guochao; Xing, Fei; Zhang, Jun; … - In: Industrial marketing management : the international … 98 (2021), pp. 105-114

Persistent link: https://www.econbiz.de/10013206360

How technology-based startups can use customer value propositions to gain pilot customers

Kirchberger, Markus; Wouters, Marc; Anderson, James C. - In: Journal of business-to-business marketing 27 (2020) 4, pp. 353-374

Persistent link: https://www.econbiz.de/10012392044

Value co-creation, dynamic capabilities and customer retention in industrial markets

Preikschas, Michael W.; Cabanelas, Pablo; Rüdiger, Klaus; … - In: The journal of business & industrial marketing 32 (2017) 3, pp. 409-420

Persistent link: https://www.econbiz.de/10011662274

Value co-creation in business-to-business and business-to-consumer service relationships

Watanabe, Yoshiaki - In: Journal of relationship marketing : innovations and … 19 (2020) 3, pp. 203-228

Persistent link: https://www.econbiz.de/10012258655