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Consumer behaviour
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Russell, Cristel Antonia
47
Russell, Dale W.
14
Rasolofoarison, Dina
10
Schau, Hope Jensen
5
Antonia Russell, Cristel
4
Lehu, Jean-Marc
4
Bressoud, Etienne
3
Majid, Kashef Abdul
3
Neijens, Peter C.
3
Noguti, Valeria
3
Parguel, Béatrice
3
Schmitt, Julien
3
Atalay, A. Selin
2
Atalay, Selin
2
Benoît-Moreau, Florence
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Bodur, H. Onur
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Chamberlain, Laura
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Grube, Joel W.
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Hamby, Anne
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Hamby, Anne M.
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Lancelot Miltgen, Caroline
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Lee, Nick
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Levy, Sidney J.
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Lorenzon, Kristian
2
RUSSELL, CRISTEL ANTONIA
2
Stern, Barbara B.
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BELCH, MICHAEL
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Bascoul, Ganal
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Bascoul, Ganaël
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Belch, Michael
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Bodur, H.
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Université Paris-Dauphine (Paris IX)
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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5
International journal of advertising : the quarterly review of marketing communications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing letters : a journal of research in marketing
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Research in consumer behavior
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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1
One brand, many trajectories : narrative navigation in transmedia
Feiereisen, Stephanie
;
Rasolofoarison, Dina
;
Russell, …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 651-681
Persistent link: https://www.econbiz.de/10012799035
Saved in:
2
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
3
Expanding the agenda of research on product placement : a commercial intertext
Russell, Cristel Antonia
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 38-48
Persistent link: https://www.econbiz.de/10012201392
Saved in:
4
A framework of brand contestation : toward brand antifragility
Dietrich, Daniel
;
Russell, Cristel Antonia
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 682-708
Persistent link: https://www.econbiz.de/10012799037
Saved in:
5
Empowerment as latent vulnerability in techno-mediated consumption journeys
Del Bucchia, Céline
;
Lancelot Miltgen, Caroline
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 629-651
Persistent link: https://www.econbiz.de/10012493991
Saved in:
6
Brand afterlife : transference to alternate brands following corporate failure
Russell, Cristel Antonia
;
Schau, Hope Jensen
;
Bliese, Paul
- In:
Journal of business research : JBR
97
(
2019
),
pp. 257-267
Persistent link: https://www.econbiz.de/10012002959
Saved in:
7
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Saved in:
8
Consumers' responses to Facebook advertising across PCs and mobile phones : a model for assessing the drivers of approach and avoidance of Facebook ads
Lancelot Miltgen, Caroline
;
Cases, Anne-Sophie
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 414-432
Persistent link: https://www.econbiz.de/10012159852
Saved in:
9
Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia
;
Russell, Dale W.
;
Morales, …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
Saved in:
10
When do public health epilogues correct the influence of alcohol story lines on youth? : the interplay of narrative transportation and persuasion knowledge
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Grube, Joel W.
; …
- In:
Journal of public policy & marketing
38
(
2019
)
3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012534246
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