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Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of marketing research : JMR 53 (2016) 4, pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
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Measuring processing fluency : one versus five items
Graf, Laura K. M.; Mayer, Stefan; Landwehr, Jan Rüdiger - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 393-411
Persistent link: https://www.econbiz.de/10011917263
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Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van; Hooijdonk, Charlotte van; … - In: International journal of advertising : the review of … 42 (2023) 2, pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
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Exploring hotel brand attachment : the mediating role of sentimental value
Liu, Yan; Kou, Yan; Guan, Zhenzhong; Hu, JiaJing; Pu, Bo - In: Journal of retailing and consumer services 55 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012269079
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Relation between brand equity and purchase intention in hotel industry
Bian, Jing; Liu, Chunhui - In: International journal of services and standards 7 (2011) 1, pp. 18-34
Persistent link: https://www.econbiz.de/10009245088
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The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny; Han, Heesup; Ariza-Montes, Antonio - In: Journal of retailing and consumer services 62 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
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Impact of computer-generated images on LODGSCAPE perceptions and visit intentions
Bogicevic, Vanja; Bujisic, Milos; Choi, Hyeyoon; Smith, … - In: Journal of hospitality marketing & management 26 (2017) 4, pp. 416-442
Persistent link: https://www.econbiz.de/10011707127
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Hedonic consumption pathway vs. acquisition-transaction utility pathway : an empirical comparison of Airbnb and hotels
Li, Jing; Hudson, Simon; So, Kevin Kam Fung - In: International journal of hospitality management 94 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012495040
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Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand Amrish; Hanks, Lydia; Dogru, Tarik - In: Tourism management : research, policies, practice 74 (2019), pp. 65-80
Persistent link: https://www.econbiz.de/10012128566
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Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
Singla, Vikas; Viput Ongsakul; Sahil Raj; Khoa T. Tran - In: Journal for global business advancement : JGBA 14 (2021) 3, pp. 312-334
Persistent link: https://www.econbiz.de/10012613988