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Is unfit CSR novel? : explorin...
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Lee, Wei-Na
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Lim, Rachel Esther
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Journal of current issues and research in advertising
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ECONIS (ZBW)
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Don't make me feel guilty! : examining the effect of a past moral deed on perceived irritation with guilt appeals in environmental advertising
Lim, Rachel Esther
;
Hong, Ji Mi
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 421-436
Persistent link: https://www.econbiz.de/10013464114
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2
An investigation of the interplay between regulatory fit and image-message congruence in fundraising messages
Hong, Ji Mi
;
Lee, Wei-Na
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 105-122
Persistent link: https://www.econbiz.de/10012243117
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3
Perfect mothers? : the description of mothers in food advertising
Lee, Jinhee
;
Hong, Ji Mi
;
Cheong, Hyuk Jun
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 593-611
Persistent link: https://www.econbiz.de/10012179146
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4
A content analysis of compatible fit among message elements in philanthropy ads
Hong, Ji Mi
;
Lee, Wei-Na
;
Heyne, F. J.
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 820-844
Persistent link: https://www.econbiz.de/10011979250
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5
Does company size matter in corporate social responsibility? : an examination of the impact of company size and cause proximity fit on consumer response
Sung, Yoon Hi
;
Lim, Rachel Esther
;
Lee, Wei-Na
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 284-308
Persistent link: https://www.econbiz.de/10013207336
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6
Connecting with global consumers through corporate social responsibility initiatives : a cross-cultural investigation of congruence effects of attribution and communication styles
Lim, Rachel Esther
;
Sung, Yoon Hi
;
Lee, Wei-Na
- In:
Journal of business research : JBR
88
(
2018
),
pp. 11-19
Persistent link: https://www.econbiz.de/10011869479
Saved in:
7
Communicating corporate social responsibility : how fit, specificity, and cognitive fluency drive consumer skepticism and response
Lim, Rachel Esther
;
Lee, Wei-Na
- In:
Corporate social responsibility and environmental management
30
(
2023
)
2
,
pp. 955-967
Persistent link: https://www.econbiz.de/10014246539
Saved in:
8
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
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