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Supply chain coordination in a...
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115
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73
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72
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69
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68
Lasch, Rainer
66
Hartmann, Evi
65
Chen, Jing
63
Eisend, Martin
63
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63
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58
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58
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57
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56
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56
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Journal of retailing and consumer services
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Journal of purchasing and supply management
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International Journal of Physical Distribution & Logistics Management
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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Production and operations management : an international journal of the Production and Operations Management Society
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Journal of operations management
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International journal of procurement management
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International journal of physical distribution & logistics management : IJPD & LM
257
Springer eBook Collection
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Logistics
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Manufacturing & service operations management : M & SOM
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International journal of internet marketing and advertising : IJIMA
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NBER working paper series
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International journal of logistics systems and management : IJLSM
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The International Journal of Logistics Management
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International journal of services and operations management
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International Journal of Operations & Production Management
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Technological forecasting & social change : an international journal
193
Journal of advertising
191
Journal of business ethics : JOBE
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BASE
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Showing
31
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40
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31
Supply chain models with considerations of co-op
advertising
and capacity constraints
Yang, Fan
- In:
Inventi impact: supply chain & logistics
(
2019
)
1
,
pp. 45-65
Persistent link: https://www.econbiz.de/10012289459
Saved in:
32
Impact of demand price elasticity on advantages of cooperative
advertising
in a two-tier supply chain
Zhao, Lei
;
Zhang, Jihua
;
Xie, Jinxing
- In:
International journal of production research
54
(
2016
)
9/10
,
pp. 2541-2551
Persistent link: https://www.econbiz.de/10011496417
Saved in:
33
Cooperative
advertising
in competing supply chains and the long-term effects of retail
advertising
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of the Operational Research Society
73
(
2022
)
10
,
pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
Saved in:
34
Optimization of operational decisions in digital
advertising
: a literature review
Agrawal, Narendra
;
Najafi-Asadolahi, Sami
;
Smith, Stephen A.
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 99-146)
.
2020
Persistent link: https://www.econbiz.de/10012146858
Saved in:
35
Determinants of assessing the quality of
advertising
services : the perspective of enterprises active and inactive in
advertising
Bachnik, Katarzyna
;
Nowacki, Robert
;
Szopiński, Tomasz S.
- In:
Journal of business research : JBR
88
(
2018
),
pp. 474-480
Persistent link: https://www.econbiz.de/10011869923
Saved in:
36
Cooperative
advertising
models in supply chain management : a review
Aust, Gerhard
;
Buscher, Udo
- In:
European journal of operational research : EJOR
234
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010247511
Saved in:
37
Cooperative promotions in the distribution channel
Karray, Salma
- In:
Omega : the international journal of management science
51
(
2015
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010466603
Saved in:
38
Cooperative
advertising
contract design in a supply chain with an offline showroom under asymmetric information
Li, Mengli
;
Zhang, Xumei
;
Dan, Bin
- In:
Journal of the Operational Research Society
73
(
2022
)
2
,
pp. 261-272
Persistent link: https://www.econbiz.de/10013170126
Saved in:
39
Coordinating pricing and
advertising
in a two-period fashion supply chain
Yan, Guilan
;
He, Yi
- In:
4OR : quarterly journal of the Belgian, French and …
18
(
2020
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012494925
Saved in:
40
Cooperative
advertising
: a way escaping from the prisoner's dilemma in a supply chain with sticky price
Lu, Fuxiao
;
Tang, Wansheng
;
Liu, Guowei
;
Zhang, Jianxiong
- In:
Omega : the international journal of management science
86
(
2019
),
pp. 87-106
Persistent link: https://www.econbiz.de/10012016313
Saved in:
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