Narrow search
Showing 1 - 10 of 34
Cover Image
Being observed in the digital era : conceptualization and scale development of the perception of being observed
Lefkeli, Deniz; Tulan, Dilan; Gürhan-Canli, Zeynep - In: Psychology & marketing 39 (2022) 10, pp. 1992-2008
Persistent link: https://www.econbiz.de/10013465138
Cover Image
Appreciating diversity : proceedings ; [ACR North American Conference held in Vancouver, B. C. from October 4 - 7 2012 ...]
Gürhan-Canli, Zeynep (contributor) - 2012
Persistent link: https://www.econbiz.de/10010226197
Cover Image
Brand extensions
Hayran, Ceren; Gürhan-Canli, Zeynep - In: The Routledge companion to contemporary brand management, (pp. 136-152). 2016
Persistent link: https://www.econbiz.de/10011515385
Cover Image
Effect of regulatory focus on selective information processing
Yoon, Yeosun; Sarial-Abi, Gülen; Gürhan-Canli, Zeynep - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 93-110
Persistent link: https://www.econbiz.de/10009563549
Cover Image
Base-rate information in consumer attributions of product-harm crises
Lei, Jing; Dawar, Niraj; Gürhan-Canli, Zeynep - In: Journal of marketing research : JMR 49 (2012) 3, pp. 336-348
Persistent link: https://www.econbiz.de/10009563656
Cover Image
The influence of mating mind-sets on brand extension evaluation
Monga, Alokparna Basu; Gürhan-Canli, Zeynep - In: Journal of marketing research : JMR 49 (2012) 4, pp. 581-593
Persistent link: https://www.econbiz.de/10009580801
Cover Image
Knowledge creation in consumer research : multiple routes, multiple criteria
Lynch, John G.; Alba, Joseph W.; Krishna, Aradhna; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 473-485
Persistent link: https://www.econbiz.de/10009682431
Cover Image
Are 1-endings the new 9-endings? : an alternative for generating price discount perceptions
Dogerlioglu-Demir, Kivilcim; Akpinar, Ezgi; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209663
Cover Image
The effect of self-concept clarity on discretionary spending tendency
Sarial-Abi, Gülen; Gürhan-Canli, Zeynep; Yoon, Yeosun - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 612-623
Persistent link: https://www.econbiz.de/10011596997
Cover Image
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep; Sarıal-Abi, Gülen; Hayran, Ceren - In: Journal of international marketing 26 (2018) 1, pp. 96-117
Persistent link: https://www.econbiz.de/10011848807