A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface
| Year of publication: |
2006
|
|---|---|
| Authors: | Smith, Timothy M. ; Gopalakrishna, Srinath ; Chatterjee, Rabikar |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 43.2006, 4, p. 564-579
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