Advertising at the threshold : paratextual promotion in the era of media convergence
Year of publication: |
2019
|
---|---|
Authors: | Hackley, Christopher E. ; Tiwsakul, Amy Rungpaka |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 19.2019, 2, p. 195-215
|
Subject: | Advertising | critical analysis | ideology | literary analysis | paratexts | Werbung | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
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