Aligning brand portfolio strategy with business strategy
Year of publication: |
2015
|
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Authors: | Uggla, Henrik |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 12.2015, 3, p. 7-17
|
Subject: | Strategisches Management | Strategic management | Markenführung | Brand management |
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