An alternative paradigm for marketing theory
Year of publication: |
1984
|
---|---|
Authors: | Dixon, Donald F. |
Other Persons: | Wilkinson, Ian F. (contributor) |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 18.1984, 3, p. 40-50
|
Subject: | Marketingtheorie | Marketing theory |
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