An empirical study on consumer first purchase intention in online shopping : integrating initial trust and TAM
Year of publication: |
2012
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Authors: | Kim, Jin Baek |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 12.2012, 2, p. 125-150
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Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertrauen | Confidence | Innovationsakzeptanz | Innovation adoption | Electronic Commerce | E-commerce |
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