An evaluation of external factors in the decision of UK industrial firms to enter a new non-domestic market: an exploratory study
Year of publication: |
2004
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Authors: | Whitelock, Jeryl ; Jobber, David |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 38.2004, 11-12, p. 1437-1455
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