An evaluation of external factors in the decision of UK industrial firms to enter a new non‐domestic market: an exploratory study
Year of publication: |
2004
|
---|---|
Authors: | Whitelock, Jeryl ; Jobber, David |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 38.2004, 11/12, p. 1437-1455
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | International marketing. Market entry | Marketing decision making | Strategic choices | Factor analysis |
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