International market entry : the impact of competitor environment and source of information
Jeryl Whitelock ; David Jobber
| Year of publication: |
1996
|
|---|---|
| Authors: | Whitelock, Jeryl |
| Other Persons: | Jobber, David (contributor) |
| Published in: |
Innovation and international business ; 2. - Stockholm. - 1996, p. 899-923
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Markteintritt | Market entry | Wettbewerbsstrategie | Competitive strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001328796