An Exploratory Investigation into the Impact of Competitor Environment and the Role of Information on the Decision to Enter a New, Non-Domestic Market This paper presents the findings from an exploratory study on the impact of the structure and nature of competitors in a new, non-domestic market on the decision to enter that market. It also examines the role played by information on the judgement ...
| Year of publication: |
1999
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| Authors: | Whitelock, Jeryl ; Jobber, David |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 13.1999, 2, p. 67-84
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