An examination of marketing channel conflict and cooperation in the motorsports industry
Year of publication: |
2012
|
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Authors: | Gailey, Edward D. ; Young, Joyce A. |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 19.2012, 3, p. 212-228
|
Subject: | Sportmarketing | Sports marketing | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Konflikt | Conflict | Motorsport |
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