An integrated strategy for launching a new product in the biotech industry
| Year of publication: |
2003
|
|---|---|
| Authors: | Azzone, Giovanni ; Pozza, Ilaria Dalla |
| Published in: |
Management decision : MD. - Bradford : Emerald, ISSN 0025-1747, ZDB-ID 4119460. - Vol. 41.2003, 9, p. 832-843
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