An international perspective on public sector marketing
Year of publication: |
1981
|
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Authors: | Lovelock, Christopher H. |
Published in: |
Government marketing : theory and practice. - New York, NY : Praeger, ISBN 0-03-058316-0. - 1981, p. 114-143
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Subject: | Meinungspflege | Dienstleistung öffentliche |
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