Antecedents to customer satisfaction with financial services : the moderating effects of the Need to Evaluate
Year of publication: |
2008
|
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Authors: | Hansen, Håvard ; Sand, Jo Are |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 13.2008/09, 3, p. 234-244
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Subject: | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Bewertung | Evaluation |
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