Art Infusion : the influence of visual art on the perception and evaluation of consumer products
Year of publication: |
2008
|
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Authors: | Hagtvedt, Henrik ; Patrick, Vanessa M. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 3, p. 379-389
|
Subject: | Produktgestaltung | Product design | Kunst | Arts | Spillover-Effekt | Spillover effect | Konsumentenverhalten | Consumer behaviour |
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