Asian brands without borders: regional opportunities and challenges
Year of publication: |
2007
|
---|---|
Authors: | Cayla, Julien ; Eckhardt, Giana M. |
Other Persons: | Melewar, TC (ed.) |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 24.2007, 4, p. 444-456
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Brands | Culture | Globalization | South Asia | South East Asia |
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