Be green and you are branded : case of small to medium enterprises in Zimbabwe tourism sector
Farai Chigora (lecturer at Catholic University of Zimbabwe), Promise Zvavahera (National University of Science and Technology, Zimbabwe)
| Year of publication: |
October-December 2015
|
|---|---|
| Authors: | Chigora, Farai ; Zvavahera, Promise |
| Published in: |
Inventi impact: service sector. - Bhopal : Inventi Journals, ISSN 2249-0965, ZDB-ID 2821951-X. - 2015, 4, p. 230-242
|
| Subject: | Small to Medium Enterprises (SMEs) | Branding | Tourism | Green Management | Simbabwe | Zimbabwe | KMU | SME | Markenführung | Brand management | Tourismus | Tourismuswirtschaft | Tourism industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5296/ jebi.v2i2.7963 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011546444