Before the brand : creating the unique DNA of an enduring brand identity
Alicia Perry with David Wisnom
| Year of publication: |
2003
|
|---|---|
| Authors: | Perry, Alycia ; Wisnom, David |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Brand name products | Marketing | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 228 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-139309-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004747699