Beratungszufriedenheit bei B2B-Lösungen : eine Relationship-Marketing-Perspektive aus der Sicht von IT-Nachfragern
Ulrich Kleipaß
| Year of publication: |
2012
|
|---|---|
| Authors: | Kleipaß, Ulrich |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Kunden | Customers | Zufriedenheit | Satisfaction | Business-to-Business-Marketing | Kunde |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XX, 372 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Berlin, ESCP Europe Wirtschaftshochschule, Diss., 2012 |
| Notes: | Literaturverz. S. 337 - 372 |
| ISBN: | 3-8349-4116-6 ; 978-3-8349-4116-9 ; 978-3-8349-4117-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548992