Beyond window signs : understanding the affect-based effects of window signs on store patronage intentions
Year of publication: |
2018
|
---|---|
Authors: | Velasco Vizcaíno, Franklin |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 7, p. 542-552
|
Subject: | place identity | store environmental stimuli | store patronage intention | window signs | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Einzelhandel | Retail trade |
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