Bicultural self-defense in consumer contexts : self-protection motives are the basis for contrast versus assimilation to cultural cues
Year of publication: |
2013
|
---|---|
Authors: | Mok, Aurelia ; Morris, Michael W. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 2, p. 175-188
|
Subject: | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Asiaten | Asians | USA | United States |
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