Brand admiration : building a business people love
Year of publication: |
2016
|
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Authors: | Park, C. Whan ; MacInnis, Deborah J. ; Eisingerich, A. B |
Publisher: |
Hoboken : Wiley |
Subject: | Markenführung | Brand management | Strategisches Management | Strategic management | Entscheidung | Decision | Markenpolitik | Markenwert | Marketingstrategie |
Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
Extent: | 1 online resource (291 pages) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record |
ISBN: | 978-1-119-30807-2 ; 1-119-30806-2 ; 978-1-119-30806-5 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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