Brand admiration : building a business people love
Year of publication: |
[2016]
|
---|---|
Authors: | Park, C. Whan ; MacInnis, Deborah J. ; Eisingerich, Andreas B |
Other Persons: | Weiss, Allen M. (preface) |
Publisher: |
Hoboken : Wiley |
Subject: | Markenführung | Brand management | Strategisches Management | Strategic management | Entscheidung | Decision | Markenpolitik | Markenwert | Marketingstrategie |
Description of contents: |
"Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions"--
Table of Contents [gbv.de]
; Description [swbplus.bsz-bw.de]
; Description [bvbr.bib-bvb.de]
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Brand admiration : building a business people love
Park, C. Whan, (2016)
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane, (2008)
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane, (2013)
- More ...
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Park, C. Whan, (2010)
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Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen, (2015)
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Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy, (2018)
- More ...