The influence of advergames on consumers' attitudes and behaviour : an empirical study among young consumers
Year of publication: |
2011
|
---|---|
Authors: | Waiguny, Martin K. J. ; Terlutter, Ralf ; Zaglia, Melanie E. |
Published in: |
International journal of entrepreneurial venturing. - Geneve : Inderscience Enterprises, ISSN 1742-5360, ZDB-ID 2510499-8. - Vol. 3.2011, 2, p. 231-247
|
Subject: | Kinder | Children | Jugendliche | Youth | Werbeträger | Advertising media | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour |
-
Entertaining Persuasion : die Wirkungen von Advergames auf Kinder
Waiguny, Martin, (2011)
-
Entertaining Persuasion : Die Wirkungen von Advergames auf Kinder
Waiguny, Martin, (2011)
-
Vanwesenbeeck, Ini, (2017)
- More ...
-
Waiguny, Martin K. J., (2011)
-
Zaglia, Melanie E., (2015)
-
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J., (2011)
- More ...