Brand Key Performance Indicators as a Force for Brand Equity Management
Year of publication: |
2005
|
---|---|
Authors: | RUBINSON, JOEL ; PFEIFFER, MARKUS |
Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 45.2005, 02, p. 187-197
|
Publisher: |
Cambridge University Press |
Description of contents: | Abstract [journals.cambridge.org] |
Saved in:
Saved in favorites
Similar items by person
-
Brand Key Performance Indicators as a Force for Brand Equity Management
Rubinson, Joel, (2005)
-
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus, (2010)
-
Konsequentes Brand Equity Management für mehr Effektivität in der Markenkommunikation
Pfeiffer, Markus, (2008)
- More ...