Brand Key Performance Indicators as a Force for Brand Equity Management
| Year of publication: |
2005
|
|---|---|
| Authors: | Rubinson, Joel ; Pfeiffer, Markus |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 45.2005, 2, p. 187-197
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