Brand meaning management
Year of publication: |
2015 ; First edition
|
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Other Persons: | MacInnis, Deborah J. (ed.) ; Park, C. Whan (ed.) |
Publisher: |
Bingley : Emerald |
Subject: | Markenführung | Brand management | Marketingtheorie | Marketing theory |
Extent: | 1 Online-Ressource (xxxii, 305 Seiten) |
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Series: | Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1944-7035, ZDB-ID 2639586-1. - Vol. volume 12 |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-78441-931-8 ; 978-1-78441-932-5 |
Other identifiers: | 10.1108/S1548-6435201512 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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