Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand strategy
Keith Glanfield
| Year of publication: |
2018
|
|---|---|
| Authors: | Glanfield, Keith |
| Publisher: |
London : Routledge |
| Subject: | Markenführung | Brand management | Unternehmenserfolg | Firm performance | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | xiii, 224 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-138-06429-4 ; 978-1-138-06430-0 ; 978131516045 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011790955