Brands as core assets : trends and challenges of branding in fashion business
Year of publication: |
2017
|
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Authors: | Jin, Byoungho ; Cedrola, Elena |
Published in: |
Fashion branding and communication : core strategies of European luxury brands. - New York, NY : Palgrave Macmillan, ISBN 978-1-137-52342-6. - 2017, p. 1-39
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Subject: | Fashion brand | Brand equity | Brand portfolio | Brand extension | Brand communication | Bekleidungsindustrie | Clothing industry | Markenführung | Brand management | Mode | Fashion | Markenimage | Brand image | Luxusgüter | Luxury goods | Markenartikel | Brand | Markentransfer |
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