Multiformat digital products : how design attributes interact with usage situations to determine choice
Year of publication: |
2012
|
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Authors: | Koukova, Nevena T. ; Kannan, P. K. ; Kirmani, Amna |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 1, p. 100-114
|
Subject: | Produktentwicklung | New product development | Digitale Güter | Digital goods | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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