Business marketing : connecting strategy, relationships, and learning
F. Robert Dwyer ; John F. Tanner
| Year of publication: |
2009 ; 4. ed.
|
|---|---|
| Authors: | Dwyer, F. Robert ; Tanner, John F. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 678 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-352990-5 ; 0-07-352990-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004901121