Can superior CRM capabilities improve performance in banking
Year of publication: |
2007
|
---|---|
Authors: | Coltman, Tim |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 12.2007/08, 2, p. 102-114
|
Subject: | Bankmarketing | Bank marketing | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement |
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