Cases in international marketing
Year of publication: |
1995 ; 2. ed., rev.
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Other Persons: | Jeannet, Jean-Pierre (contributor) |
Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
Subject: | Internationales Marketing | Fallstudiensammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing management : an international perspective
Kashani, Kamran, (1999)
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Green, Mark C., (2020)
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Hollensen, Svend, (2020)
- More ...
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Dalrymple, Douglas J., (1992)
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Cases in international marketing
Jeannet, Jean-Pierre, (1995)
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Complexity in global business strategies : the cumulative impact of the crisis of choices
Jeannet, Jean-Pierre, (2007)
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